PDF | Financial services is the fastest growing with a significant potential of growth in emerging countries. The book is a comprehensive guide for students of financial services. It covers latest. The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services. Product: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its production. Nov 15, · Marketing of Financial Services A sound marketing plan should also considers the impact of internal factors such as: (a) Employees, (b) Premises, (c) Systems, and (d) Financial resources needed to back the plan. Marketing of Financial Services Employees Does the bank have adequate qualified employees to handle the marketing campaign?
Non financial services marketing pptOrganizations generally focus their marketing efforts on a specific group of customers Costs include the monetary price of the product as well as non- monetary. BANK MARKETING Provides services Aimed to satisfy customer's needs and wants Needs and wants may be non financial in nature. Marketing is the process of determining consumer demand for a product or may be non financial in nature; Competitive element, efficiency and effectiveness .]
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